Victoria is often asked the question: ‘why did you set up a baby gift company?’. The whole concept of the Peekaboo Baby Company came to her as she stood in an exquisite baby gift shop in Europe. She wanted to squeal with excitement (like a child!) as she viewed all the products and from that moment forward, knew she had to pursue this dream.
Victoria was living in Australia when she had her first child in 2010 and was fortunate enough to receive some lovely gifts through the post. She did however, struggle to buy gifts for friends and family back in the UK that felt luxurious, of high quality, exceptionally useful and exciting to receive. The Peekaboo Baby Company was designed to achieve exactly that! As a mother of a boy and a girl, she identified a list of all the exclusive high quality brands that she knew all new mums would want to receive and sought to build relationships with these suppliers. As a consultant in her career, she was used to pitching her ideas to clients and it felt so natural as she pitched the concept of The Peekaboo Baby Company to her would-be suppliers.
Victoria believes the combination of being a mum together with her transferable consultant skills underlies the successful start for The Peekaboo Baby Company.
The Peekaboo Baby Company aims to make purchasing a gift a delight for all customers. She has worked hard to ensure the shopping experience from start to finish is quick, efficient and enjoyable. Peekaboo's brand new sister site was launched in April 2015 following its initial success. This enables new parents to purchase Peekaboo's stunningly gorgeous products for themselves and their own babies.